Having my artwork selected for the Westin at the Denver International Airport has heightened my awareness of the strategic thought that goes into planning a visually interesting experience for hotel guests. Whether a hotel strives to be memorable to travelers via consistency and a recognizable brand or via distinctness of character, being memorable is the key, and artwork can achieve this goal.
 
Art installation, though at the end of most construction schedules, cannot succeed as an afterthought. Art is the finishing touch, the icing on the cake, and savvy hotel owners know this. Some of the most well-known design, luxury and boutique hotels have achieved their fame because of their art installations. Often willing to take risks with art, they understand that something extraordinary spreads by word of mouth, and when done right, can actually create a hotel’s identity.
 
New York’s Gramercy Park Hotel is a destination that thoughtfully decorates its walls and then continually changes the selection so that guests are likely to see something new with each visit.
 

(Image from: HS2 ARCHITECTURE: https://hs2architecture.com/gramercypark.html)

Each level of the ART hotel in Denver, CO features a different artist’s work. 
 

(the ART Hotel in Denver, CO. Image from: https://www.wmagazine.com/story/the-art-hotel-denver-colorado)

 
The Rosewood Hotel Georgia in Vancouver, BC was renovated in 2011 and now holds “North America’s largest collection of privately held Canadian contemporary fine art.”1

(Rosewood Hotel Georgia, Vancouver, BC, Canada. Image from: http://farmboyfinearts.com/about/)

 
Art is intentional in any setting.  Take the time to scan the room while enjoying dinner at your favorite restaurant or while shopping for shoes at Nordstrom.  Consider the curator’s intentions.  Observe the impact of art all around us.

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​Citations:
1: http://farmboyfinearts.com/work/hospitality/rosewood-hotel-georgia/